About India Herbs

India Herbs is owned by Affluent Trade Management, Inc. - a U.S. Corporation which is accredited by the Better Business Bureau (BBB) because it meets all BBBOnLine Participation and BBB membership standards.

India Herbs has been manufacturing and distributing Ayurvedic Herbal Supplements since 2001. With offices in the United States, India, and Singapore, our staff is well positioned to support customers worldwide in an unparalleled manner with:

  • Safe, effective, well researched and tested formulations.

  • Quality production standards in accordance with U.S. FDA regulations.

  • Prompt fulfillment of orders.

Founder

Sanju Goswami graduated from the United States Military Academy at West Point, NY with a Bachelor of Science in Electrical Engineering (Computer Architecture) in 1988. He served in the Army as a Combat Engineer Platoon Leader in Germany and as a Company Executive Officer during operations in the Gulf War. After military service, he spent 6 years building quantitative analysis and risk management systems on Wall Street for Kidder Peabody, Paine Webber, Summit Systems, Bankers Trust, and Societe Generale. Driven by an entrepreneurial spirit and passion for technology, Sanju started Affluent Trade Management in 1998 to offer software development services to businesses in the United States.

Seeking a better life after years of stressful living, Sanju moved to Hawaii in 1999 to pursue a holistic lifestyle. During extended visits to India, he realized firsthand that the benefits of Ayurveda, Yoga, and Meditation far outweigh the costly and ineffective Western approach to healthcare - prescription medication and surgery. After adopting lifestyle changes based on Ayurveda to achieve optimal health, Sanju started India Herbs in 2001 to promote the benefits of Ayurveda and offer safe, effective supplements formulated to address specific ailments and ensure long-term health.

Mission

We will satisfy the health needs of our customers through safe, well-researched, and effective Ayurveda based remedies using premier quality herbal extracts and sound manufacturing practices.

Brand

The India Herbs logo is comprised of an Ashwagandha leaf which is considered one of the most valuable herbs in the Ayurvedic medical system. Intricate veins presented on its surface represent nature's life force which herbs carry for mankind. The darker green of India Herbs on the lighter green of the leaf signifies the concentrated power of herbs harnessed by the potent extracts used in all India Herbs supplements.

Our Brand represents the execution of our mission: applying Ayurveda to harness nature's bounty to serve your health needs in a safe and effective manner.

Research & Development

India Herbs' proprietary formulations are based on extensive research of modern clinical studies and ancient Ayurvedic texts and consultations with our board of Ayurvedic doctors who have over 100 years of clinical experience in a diverse range of health issues.

To ensure product safety, the botanicals used in our supplements must be deemed safe for consumption by the Food and Drug Administration (FDA) in BOTH the United States and India. In addition, we only use herbal extracts from reputable suppliers - not raw herbs. Besides offering greater potency of active constituents, the processes used to produce extracts remove impurities found in raw plants. The quality of all extracts supplied to India Herbs is certified by SGS - the world's leading inspection, verification, testing, and certification company.

Once a preliminary formulation is determined, trial batches are produced for clinical trials. The formulation is streamlined based on results and the process is repeated until optimal results are achieved. The final formulation is then subject to approval by the India's FDA which considers Ayurvedic Medicine in the same context as Western Medicine.

Once approval is granted by India's FDA, production takes place in a cGMP (current Good Manufacturing Practices) Certified Pharmaceutical facility. Packaging and labeling is completed in accordance with standards established by the FDA in the United States.

Quality Control

India Herbs supplements contain only herbal extracts. We DO NOT use any metals or gems (rasa shastra) in our formulations.

India Herbs requires microbiological and heavy metals testing and certificate of analysis for each herbal extract supplied to us. Upon completion of production, each batch of herbal supplements is analyzed at a SGS laboratory for adherence to microbiological standards established by the AHPA (American Herbal Products Association):

  • Total aerobic microbial count 10^7
  • Total combined yeast and molds 10^5
  • Coliform 10^4
  • E. Coli absent in 1 gm
  • Salmonella absent in 10 gm

SGS also analyzes our products for adherence to heavy metals limits set by ANSI Standard 173:

  • Arsenic content shall not exceed 0.01 milligrams per daily dose (mg/d)
  • Cadmium content shall not exceed 0.006 mg/d
  • Chromium content shall not exceed 0.02 mg/d
  • Lead content shall not exceed 0.02 mg/d
  • Mercury content shall not exceed 0.02 mg/d

Certificates of Analysis for herbal extract ingredients and SGS Test Reports are available upon request for all of our herbal supplements.

Herbal Extracts

To produce the most potent and effective herbal supplements possible, India Herbs uses only herbal extract ingredients (except in the case of a few botanicals from which extracts cannot be produced).

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On the average across all India Herbs products, 1 of our extract formulation capsules is equivalent to 8 capsules composed of raw plant mixture only (the industry standard). The daily dosage of two 500 mg India Herbs supplement capsules (1 gram total) is equivalent to taking sixteen 500 mg competitor capsules (8 grams total)!

The botanical ingredients in herbal supplements come in two forms:

1) Raw - Plant parts or the entire plants are dried and then blended.

2) Extract - The active components of the plant parts or entire plants are removed and condensed into herbal extracts. A herbal extract at a 10:1 concentration ratio means 10 kilograms of the raw plant yields 1 kilogram of the concentrate.

The herbal extract of a plant is many times more expensive than the raw powder weight equivalent due to the greater quantities of the raw plant required and processing costs associated with producing the extract.

For example, 18 kilograms of the root of Vidari (Pueraria Tuberosa) is used to produce 1 kilogram of Vidari extract (18:1). The cost for this extract is more than 18 times than that of the raw Vidari herb. At the same time, the concentration of active constituents is much higher in the Vidari extract and its benefit to the body is extraordinary.

Besides greater potency, herbal extracts are cleared of impurities and have extended storage life.

U.S. FDA labeling requirements for "Supplement Facts" do not allow indication of whether the ingredient is a raw plant or herbal extract. Manufacturers can use raw plants or herbal extracts at their discretion.

Some of the herbal extracts used in our formulations include:

Common Name Botanical Name Sanskrit Name Plant Part Ratio
Aloe Vera Aloe Vera Ghrita Kumari Gum 200:01
Arjuna Terminalia Arjuna Arjuna Bark 8:01
Ashwagandha Withania Somnifera Ashwagandha Root 5:01
Celery Apium Graveolens Ajamo Seed 5:01
Cinnamon Cinnamomum Verum Tvak Bark 10:01
Clove Syzygium Aromaticum Lavanga Fruit 4:01
Fenugreek Trigonella Foenum Graecum Methi Seed 15:01
Garlic Allium Sativum Lashuna Bulb 10:01
Grape Vitis Vinifera Draksha Seed 10:01
Horseradish Moringa Oleifera Shigru Bark 12:01
Indian Kudzu Pueraria Tuberosa Vidari Root 18:01
Indian Tinospora Tinospora Cordifolia Guduchi Stem / Root 10:01
Jatamansi Nardostachys Jatamansi Jatamansi Root 10:01
Kokum Garcinia Morella Vrikshamla Fruit 5:01
Licorice Glycyrrhiza Glabra Yashitimadhu Root 5:01
Long Pepper Piper Longum Pippali Fruit 4:01
Mace Myristica Fragrans Javantri Mace 10:01
Onion Allium Cepa Palandu Bulb 10:01
Pepper Piper Nigrum Maricha Fruit 6:01
Rauwolfia Rauvolfia Serpentina Sarpgandha Root 10:01
Shatavari Asparagus Racemosus Shatavari Root 4:01
Turmeric Curcuma Longa Haridra Rhizome 7:01
Velvet Bean Mucuna Pruriens Atmagupta Seed 10:01
Vidanga Embelia Ribes Vavding Seed 10:01

Included in the above listing are commonly known botanicals such as Aloe Vera, Celery, Cinnamon, Clove, Garlic, Grape, Horseradish, Licorice, Mace, Onion, Pepper, and Turmeric. The extract forms of these botanicals are far more potent and beneficial than the raw plants found in food.

When you use supplements from India Herbs, you are assured of the most optimal benefits possible from Ayurveda Medicine!

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